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We provide four key elements to the success of this product. They are:

• Our package is Recyclable and Biodegradable
• Our coffee is Antioxidant and Mineral Enriched
• We provide “Eye Appeal” and product differentiation, to attract the customer toward our product
• We have great “Value Added” appeal for both sale and re-sale
• We provide a great product at a great price

 

Great product at a great price

Let’s face it, we all know, it’s what’s inside that really counts. At Dolce Vita, we know how much taste matters. That’s why we’re committed to bringing you coffee, unsurpassed by any other. Dolce Vita carefully selects only connoisseur growers to bring you coffee that’s consistently rich in aroma, yet bold in taste. Dolce Vita requires all our growers comply with earth-friendly farming techniques, producing the finest coffee in the world, while preserving our precious environment. Our demanding expectations limit the number of plantations we use… but how else can we guarantee a gourmet cup every time?

 

Eye appeal and product differentiation

Dolce Vita Coffee is offered in an appealing Natural Jute Bag; this bag clearly stands out from the rest. Easily recognizable from other standard bags, our Jute Bag connects the customer to the plantation, providing a sense of freshness, and quality. We are very proud of this package for its natural look and eye appeal. All of our blends are offered in this look and all are available in Organic and Whole Bean too. It’s easy to see that this package will draw the customer to take a closer look.

 

Our package is Recyclable and Biodegradable

Our product is environmentally friendly too. We use a degradable inner package that meets EPA6010, EPA8260 and ASTM5511-94 protocols. As described on our “Save the Planet” tag, our commitment to the environment includes providing customers with a free bag of coffee for every 10 empty outer Jute Bags returned to us for recycling. At the same time, the biodegradable inner bag can be discarded worry free. We feel this has great market potential – expressing our commitment in a way that customers can benefit directly in their pocketbooks.

 

A great coffee, a great price, health benefits, and a program to reduce our carbon footprint, is why Dolce Vita is positioned to be the standard by which other coffee suppliers are measured… and why customers will keep coming back.

 

“Value Added” appeal for both sale and re-sale

We also recognize that consumers deserve food products that are both flavorful and healthful. Our beans are fortified with antioxidants, vitamins, and minerals. As you can see from the chart below, Dolce Vita coffee is enriched with key minerals, providing substantial support to average daily requirements.

 

Antioxidants are known to reduce the number of free radicals in the body, and many studies describe the benefits of antioxidants, and how they contribute to one’s general health. Consequently, more and more, producers are marketing the antioxidant benefits of their products. Coffee is a great source of antioxidants, and Dolce Vita utilizes its fortification process to provide the highest proportion of antioxidants… as you can see below.

 

Roasted and packaged in Texas, we at Dolce Vita, believe that you, and your customers, deserve a coffee that’s more than just a name. That’s why Continental Airlines, Delta Airlines, The Hilton and Norwegian Cruises have used our coffee for years. We would like to invite you to taste the Dolce Vita difference and “Live the Sweet Life.”